Knowing where your pipeline likely will grow – and where it will not – is the easiest way to more effectively use your limited BD funds. Hollywood & Associates provides market strategy development, market strategy facilitation, and pipeline assessment. Our tailored solutions for better business development enable you to move beyond current markets, current win rates, and efficiency levels.
For market strategy engagements, we begin with a review of your existing marketing materials, market strategies or account management plans (if any),and conduct staff interviews to better understand your offerings and preferred project criteria. Next, we identify 2 or 3 Federal agency components as targets of interest. Within these targets, we delve deep, creating a detailed market strategy noting hot buttons, key contacts, and potential future bidding opportunities 6-24 months prior to solicitation release.
Hollywood & Associates staff have opened doors to CIO’s offices at the US Department of Veterans Affairs and US Treasury. In addition, our staff led a thorough analysis of Global Health funding (including USAID, CDC, DoD, WB, WHO, UNAIDS, Gates, and other funders), prepared and delivered management briefings, and facilitated internal working group discussions tasked with determining a multi-year firm-wide global health strategy. For other past clients, we have also identified market blockages, uncovering why progress was not being made.
Pipeline assessments include analysis of past bid, capture, and sales data, as well as cliffs in current project loads, trends in win rates, historic and optimal pipeline funnel rates, — and the likelihood of maintaining or growing business with the current pipeline of opportunities and a reasonable number of opportunistic bids. Our assessment provides specific recommendations for pipeline improvement to meet your organization’s goals.
Marketing materials review. Our staff will critically review your website and marketing collateral, offering recommendations for improved impact on your target client base.