Persuasive Proposal Writing Class for USAID Contractors and Grantees

Do your internal review comments often stress that the approach makes sense but your win themes aren’t coming clear?  Is the “story of why us” missing? Come spend the morning with us and learn a proven approach to address that problem.

Hollywood & Associates’ USAID-specific public course: Persuasive Proposal Writing for USAID will be offered in early 2016 in downtown DC.  Email if you would like to receive updates on this or other offerings.

If there are other topics you would like to see offered – or if you are interested in a customized in-house training, please contact us at

2015 Public Workshops Announced

  • Christy Hollywood
  • January 4, 2015
  • Training

All too often, we talk to firms that struggle with the same issues:

  • How can we convince our staff to integrate win themes into a technically complex, page-limited bid?
  • If we can’t undercut the incumbent dramatically on price, we don’t stand a chance of unseating them at this agency. Do we?
  • Mid-size and small firms like ours can’t afford to do capture like the big boys, so how can we compete and win?
  • I understand the proposal process, but it’s too cumbersome for my firm. Management won’t use compliance matrices, participate meaningfully in reviews, refuses to include graphics, buys tools but won’t give us time to use them, et cetera.

In response, Hollywood & Associates has crafted a training series that provides practical and proven approaches to improve your win rates. Our training compliments existing capture and proposal process overviews by delving into specific problems facing most pursuit teams today, and offering proven solutions. Spend a day with us and learn how to make a difference for your firm in the coming competitive year! Courses will be offered in early November at the Tower Club in Tysons Corner, VA. If you prefer in-house training at your facility or customized offerings, contact us at for more information.

Hollywood & Associates 2015 Course Offerings

  • Persuasive Proposal Writing: A Proven Approach to Improve Your Technical Evaluation
  • Incumbent vs. Challenger: Who Has the Edge?
  • Real World Capture
  • Practical Proposal Management: A Collection of Lessons Learned

Attendees will receive a soft-copy toolkit to share with their team back at the office, enabling them to use lessons learned on active captures and proposals.  All courses run from 9am to 4pm, include breakfast and lunch, and are eligible for 3 APMP CEUs.  Locations include The Tower Club in Tysons Corner and metro-accessible classrooms in Alexandria and Bethesda. For more information and registration links, check out our Training page.

Robin Ritchey joins Hollywood & Associates as Director of Training

I have frequently described Robin Ritchey as the best training instructor I know, so I was delighted for both Hollywood & Associates and our clients when Robin accepted the role of Director of Training for Hollywood & Associates.

“Robin was amazing and provided tons of content and examples I can start using immediately.” – Past Workshop Attendee

A prior colleague from RTI International and a frequent favorite proposal manager for Hollywood & Associates clients during 2014, Robin has been working on several publicly available courses for 2015. These include:

In addition, Robin will build on Hollywood & Associates’ two-year track record of customized training, meeting the specific needs of more clients for in-house training reflecting their organizational culture, terminology, and processes.  With her experience as a capture and proposal manager across Federal contract and grant markets, she brings approaches that benefit a wide range of organizations. Contact us at for more information or to join me in welcoming Robin to her new role!

Jazz and Federal Acquisitions

Washington, DC has a long history of jazz – from Duke Ellington on U Street to acclaimed Kennedy Center performances. In jazz, there are musical rules, keys, and other conventions followed. Within those rules, the musician has a tremendous amount of freedom to create compelling melodies and rhythms.

Our Capitol city also has a long history of federal regulations and acquisition reform. All federal contractors are bound by those changing rules. Winning contracts within those rules follows a few typical patterns.

At Hollywood & Associates, we love to take the rules of federal acquisition as a framework, the common industry best practice as a musical key, if you will, and then work with each client to identify their own instruments and rhythm. We like to help our clients play award-winning and long-lasting business development jazz.

Contact us at to learn more.

Integrity and Confidentiality

  • Christy Hollywood
  • October 30, 2013
  • Integrity

“Integrity is the essence of everything successful.” – Buckminster Fuller

Word of mouth from past clients and colleagues serves as our advertising. In addition to providing consistently high levels of service, we strive to maintain our reputation for integrity and confidentiality.

You rely on Hollywood & Associates to provide honest advice based on experience and data. Your trust demands strict adherence to non-disclosure and strict confidentiality. We maintain client files on separate hard drives that can be wiped or turned over to the client at the end of each engagement. We view non-disclosure agreements as continuing indefinitely. We do not accept opportunity-specific engagements from clients targetting the same work.

We will disclose – prior to contract – if we have other client work focused on the same agency branch, office, or component. If the services and products provided to those same government agencies by a current client are similar, we will turn down the new work. Reputation, derived from our integrity, drives our success.